Case 1 Mystic Monk Essay - 785 Words

1. How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. High Supplier Power There are a lot of suppliers available in the market that want to produce for lululemon because of the increased value of the company High Buyer Power Other brands offer the same products Low cost switching because other brands offer these items at a lower price Moderate New Entrants Popular athletic brands such as Nike, adidas and Under Armor are specializing in different aspects such as basketball and outdoor sports which are mainly for men thus, it has a different target market and brand identity as opposed to lululemon. Brands†¦show more content†¦They approach community yoga teachers to wear their products so they can test it and recommend it to their students. Besides this, they give them free items and opportunities to deepen their relationships with them. On the whole, being able to focus on one aspect alone helps lululemon to make them standout among the pool of competitors accompanied by their community based strategy. 3. What do you see as the key success factors in the market for performance-based yoga and fitness apparel? -Community Based Marketing -Technological Innovation -Superior Customer Interaction 4. What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation? Strength -Style/ Comfort -Innovation -The product is designed to sustain 5 years of intended use while maintaining functional -Employee Training -Multiple green initiatives -Brand Identity Weakness -Quality control/supply chain -Loss of customer service with increased scale -Marketing targeted to mostly yoga instructors -High retail price -Weak brand recognition Opportunity -Increase demand in athletic apparel -Serve additional market segments -Fitness craze -Expand into additional geographic markets -Expand product line Threats -Economy -Copy cats -Niche of banking on niche markets -Increased competition from current large players in the market -New Entrants The SWOT analysis shows the strengths, weaknesses, opportunities, and threatsShow MoreRelatedMystic Monks Coffee Memo1632 Words   |  7 PagesCHERYL TRAHMS FROM: SUBJECT: MYSTIC MONKS COFFEE CASE DATE: 11/6/2013 SUMMARY: The Carmelite Monks of Wyoming are interested in expanding their current monastery through the purchase of an $8.9 million ranch to accommodate more monks and provide a larger place to worship the Lord. The monks are planning to earn money for this 500- acre ranch through fund raising, donations and through sales that are generated by their Mystic Monks Coffee Company. Mystic Monks Coffee sells premium roastedRead MoreMystic Monk Coffee Case Analysis Essay1574 Words   |  7 PagesStrategic Management 9/11/2016 Mystic Monk Coffee Case Analysis Background: The Carmelite Monks of Wyoming lead a life of prayer, solitude and silence. The vision set forth by Father Daniel Mary for expansion of the monastery would establish the direction for the future of the Carmelite Monks. The vision involves the transformation of the once small brotherhood of only 13 monks living in a very small home into a beautiful 500-acre monastery capable of holding 30 monks, a Gothic church, a conventRead MoreEssay on Mystic Monk Coffee Case871 Words   |  4 PagesMystic Monk Coffee Case. 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of  the Carmelite Monks of Wyoming? Father Daniel Mary established the future direction for Carmelite Monks. He determined clear sense of the future, directions and inspiration for the goal setting. The biggest vision of Father Daniel Mary included expanding the monastery byRead MoreMystic Monk Case Study1184 Words   |  5 Pages1. What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? A vision is basically the target goal for the company’s future. After reading the Mystic Monk Case, I came to the conclusion that the vision for the company is to earn enough profit to be able to purchase a Ranch called Irma Lake. In the case study, Father Daniel Mary states his vision, â€Å"We beg your prayers, your friendship and your support that this vision, our vision may come to be that MountRead MoreThe Mission Of Mystic Monk Coffee Essay937 Words   |  4 Pages 1. What is the mission of Mystic Monk Coffee? a. The case does not provide any information concerning what is Mystic Monk Coffee’s mission; I’m not certain Father Prior Daniel Mary had established a mission for MMC. He has a vision for the monastery; in my assessment you cannot transfer that â€Å"monastical† vision into a corporate mission. b. For purposes of completing the assignment’s remaining questions, I will take liberty to define MMC’s mission as follows: MMC’s mission is to generate sufficientRead MoreMystic Monk Coffee Case Essay870 Words   |  4 PagesMistic Monk Coffee Case 1. Does Mystic Monk Coffee have a competitive advantage? If so, what is it and is it sustainable? Throughout what Mystic Monk Coffee has done, I believe it has the ability to build a competitive advantage. According to the case, the Mystic Monk Coffee was produced by using the high quality fair trade Arabica and fair trade/organic Arabica beans with variety of blends and flavors. They also produce T-shirts, gift cards, CDs featuring the monastery’s Gregorian chants,Read MoreMystic Monk Coffee Case1195 Words   |  5 Pages1.. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? -Father Daniel Mary established the future direction for Carmelite Monks. He determined clear sense of the future, directions and inspiration for the goal setting. -The biggest vision of Father Daniel Mary included expanding the monastery by acquiring the Irma LakeRead MoreCase Study : Mystic Monk Coffee1228 Words   |  5 PagesCase Study #1: Mystic Monk Coffee Question 1: Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary has a set clear vision for the direction of the Carmelite Monks. His plans include growth and expansion in productivity, business development, and spirituality. Father Mary has a set goal, and strongly believesRead MoreO Fold2325 Words   |  10 PagesO-fold Innovation Assignment Questions    1. Select which business model Alex should pursue and defend your answer. Alex should pursue is Use a Crawl-Walk-Run Strategy. The advantage to choosing this business model is lowest risk. There is no need for a huge star-up cost, and it fits Alex’s current financial situation. Second advantage of Crawl-Walk-Run strategy is, it gives Alex’s time to do market research for his invention. One of the reason many small business was failure is that they didRead MoreGood Online Guitar Lessons For My Nephew2479 Words   |  10 Pagessome might consider philosophical or spiritual in nature; it s basically an outside-the-box thinking lesson). A mystic can be defined in many ways. Perhaps the definition I would agree with most is, one who intuitively experiences (or strives for) obscure types of knowledge through the practice of various religious methods. Examples of mystical experiences could be 1) A feeling of one-ness with the infinite forces of the universe, 2) Having a sense of timelessness 3) Seeing beyond the